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Care Counts

Every day in America, thousands of kids miss school because they lack clean clothes...

To fight this growing problem, Whirlpool installed washers and dryers in 17 schools. With specially developed data collection boxes, we tracked correlations between access to clean clothes, attendance and grades.

We found that 93% of participating students increased attendance. 89% of students had increased classroom participation. And 95% of students participated in more extracurricular activities.

In the next two years we're planning to expand into hundreds of school districts.

AWARDS: Cannes Lion Grand Prix, Gold, and (2) Bronze, Cannes Lion Titanium shortlist, One Show Gold and Silver, Effie's 2 Silvers, D&AD White Pencil