Bryan Haupt Portfolio
Art Director • Dreamer
15_Nudist_Non-Skippable3.gif

Cars.com

Rebranding car shopping, as matchmaking.

Online car shopping is driven by bigger and better tools to help make a better purchase. But buying a car is also an emotional decision (it's only the second biggest purchase in our lives). So we put the heart back into car shopping by rebranding Cars.com as the best place to match with your perfect car.

SKIPPING WITH LOVE

We made pre-roll that encouraged people to stick around instead of skipping it.

6 SECOND BUMPERS

We made a series of 6 second bumpers to keep the matchmaking going. Here’s some of the best ones we made.

TINDER

It only made sense to run car profiles on Tinder since we're helping match people with their perfect car. Each profile leaned into the tone of who that car would be perfect for.

FIVE STAR SALESPERSON

FIVE STAR SALESPERSON

A Five Star Salesperson is better than a one star anything. That’s why at Cars.com we let you choose the salesperson you want to talk with before you even step foot on the lot.