Bryan Haupt Portfolio
Art Director • Dreamer
ambient close up_o.jpg

American Cancer Society

Love your balls.

Every year 3800 males are diagnosed with some form of testicular cancer and that number is growing annually. To bring attention to this crisis, and encourage men everywhere to take action, we made a campaign that spoke to men the way they speak to each other. The message was clear. Be proud of your balls and go get them checked. Because you don’t fully love yourself, if you don’t love your balls first.
 

OOH

OOH

Ads on the train seats prompted passengers to find a local doctor that works with their commute by urging them to download the “Love Your Balls” physician locator app.

PRINT

PRINT

We made cards removable from this print ad to make the task of going to the doctor even easier. 10% of each card used went to donating to testicular cancer research. 

MOBILE

MOBILE

The app let you easily find a doctor that works with your commute.

updated-app_o_o.gif