SOUNDTRACK TO THE HIGH LIFE
In 2025, we took the synergy between Miller High Life and music and cranked it up to 11 with a dynamic campaign that seamlessly spanned social media, merchandise, brand activations, and exciting new partnerships.
Props to CW: Fernando Torres, AD Jessica Gordon, Stills + Motion Giant Giants
Beer Infused Vinyl
We made a High Life beer infused vinyl with 8 tracks of dive bar sounds and classic High Life jingles. It was featured on the Today show and sold out in minutes.
Fender Partnership
We partnered with Fender and designed a custom High Life guitar and some merch to go with it.
Crosley Record Player
We also partnered with Crosley and designed a custom High Life record player. Everything from the slipmat,
