Bryan Haupt Portfolio
Art Director • Dreamer

The Big Match

You watched the ads. We matched you to the cars.

We wanted to make a big splash during the big game on a little budget. We realized the cars in Super Bowl car ads are all available on Then we realized there are cars in other Super Bowl ads. In fact there are lots of cars. And every one of these cars are available on 

Since we repositioned as a "car matchmaker", we realized a lot of people might see their perfect car in a Super Bowl ad. So we turned the Big Game in to The Big Match.

AWARDS: Cannes Lions Shortlist: Direct Automotive

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