We wanted to make a big splash during the big game on a little budget. We realized the cars in Super Bowl car ads are all available on Cars.com. Then we realized there are cars in other Super Bowl ads. In fact there are lots of cars. And every one of these cars are available on Cars.com.
Since we repositioned Cars.com as a "car matchmaker", we realized a lot of people might see their perfect car in a Super Bowl ad. So we turned the Big Game in to The Big Match.